Designed as a method of reaching the rural and peri-urban populations of developing countries, the TriKademiK is an innovative vehicle that is dual purpose – it allows for the simple transport of people and goods while presenting a great opportunity for clever advertising.

The idea behind the TriKademiK is that the vehicle is predominately used in the transportation of children to school and back. Once that daily task is accomplished, it can also be used to transport goods to markets or in any other task that requires heavy lifting.

Because it is provided free to the community, the advertiser benefits from being closely associated with a social good. As a concept, it is cutting edge – the TriKademik provides community support and shows commitment to Millennium Development Goals (MDG) because it directly assists in the education of disadvantaged school children.

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