'Rip-Away' Wild Postings are weather-proof, patent-pending, poster media that allow and encourage consumers to remove a single poster from a pad of 10 to decorate apartments, dorms, homes, and/or office areas.

'Rip-Away' Wild Postings are a 'high consumer involvement media' encouraging consumers to interact with the media and take-home a piece of a popular advertising campaign.

As shown in the images, 'Rip-Away' Wild Postings are versatile and can target hard-to-reach suburb locations such as skate parks, beach boardwalks, schoolyards, and outdoor shopping districts.

Product images, brand messages, and/or full motion video are projected onto multiple buildings in each city nightly creating thousands of impactful impressions. Outdoor Guerilla Video Projection can include interactive elements such as texting, video games, and Bluetooth broadcasts. Guerilla Video Projections are the best large-format outdoor advertising vehicle to connect with consumers in the evenings in major markets.

Street Mural Advertising is the combination of brand objectives and original concepts from respected street artists. Street artists encompass those who are graffiti artists, muralists, wheat-pasters, street installation artists, and other street art subcultures.

 

H2show is a media which put simply offers incredible marketing and branding solutions using just water. CURB uses a unique information waterfall which can literally shape brand logos and imagery in water. The system is completely bespoke and thus the width and drop of the waterfall can be set up anywhere from 6-60 meters. The machine can drop any message within a waterfall or as a stand alone water logo/word.

The H2show technology is totally interactive and can be programmed so that consumers could text messages to the machine which would be dropped instantly in water. The technology can easily be integrated into an online solution allowing artwork and messages to be altered and dropped in water from any website around the world. We can also source specific natural dyes to turn the water any color that is required or relevant.

The H2show media is the ultimate wow factor for any product launch or event and will literally have people rubbing their eyes in amazement.

PLUS D'INFOS SUR: http://www.mindthecurb.com

* We completed a survey for a clean advertising campaign we carried out for the release of 'The Incredible Hulk' on Blu-Ray. We placed adverts along Oxford Street and at Picadilly Circus. We stood by the Picadilly Circus adverts and the results were as follows:
* During 8 hours of surveying, 7,437 people walked past the advert.
* We stopped 250 people and surveyed them.
* 167 people had seen the advert on the pavement
* 111 could tell us that the advert was for 'The Incredible Hulk', unprompted!
* 87 people stopped and paused to read the advert
* 51 people stopped and took a picture of the advert on their mobile.
* When asked for a response to the advert out of 250 people, 72% of respondents were positive.
* Comments included the following:

'It's really cool!' 'I've never seen anything like this before', 'If it only uses water it must be much better for the environment'. 'I took a couple of pictures to show my mates and put it on Youtube'

3D Street Advertising stops consumers in their tracks. A lot of people take pictures on their mobiles and the adverts then go viral. A highly effective media for creating excitement for your product.

+ D'INFOS SUR http://www.streetadvertisingservices.com/

Sustainable communication
GreenGraffiti® is an environmentally friendly form of outdoor advertising with a clear message; clean is green. GreenGraffiti® is completely carbon neutral, is one of the first companies in the world to compensate for our water footprint and contributes in a unique way to a healthier environment. That is why we can say with a clear conscience: the more GreenGraffiti® the better.

How does it work?
With the help of a template and a high pressure water sprayer an advertising message is cleaned out of the dirt. The result is a high impact message and a cleaner street.
The benefits of GreenGraffiti®

• sustainable communication media, completely carbon and water neutral
• high impact, long reach, affordable
• long lasting
• targeted communication with your target market in their surroundings
• free publicity opportunities
• positive image for your brand
• full service: from creation through execution

l'action vise a sensibiliser le public sur l’illettrisme et le déficit scolaire des jeunes via une campagne de Street Marketing utilisant la rue comme support publicitaires : les murs, les boutiques, les barrières..

Designed as a method of reaching the rural and peri-urban populations of developing countries, the TriKademiK is an innovative vehicle that is dual purpose – it allows for the simple transport of people and goods while presenting a great opportunity for clever advertising.

The idea behind the TriKademiK is that the vehicle is predominately used in the transportation of children to school and back. Once that daily task is accomplished, it can also be used to transport goods to markets or in any other task that requires heavy lifting.

Because it is provided free to the community, the advertiser benefits from being closely associated with a social good. As a concept, it is cutting edge – the TriKademik provides community support and shows commitment to Millennium Development Goals (MDG) because it directly assists in the education of disadvantaged school children.

+ D'INFOS SUR http://www.sociallyintelligentmarketing.com/products#

Lu dans la dernière édition de la newsletter We Love New de Dufresne Corrigan Scarlett, la designer polonaise Katarzina Okinczyc a lancé avec le photographe Remigiusz Truchanowicz 60 BAG, un sac qui se dégrade... en 60 jours. Cerise sur le gâteau, ce sac green ne nécessite pas de processus coûteux de recyclage : on peut en faire du compost, et il se désintégre dans un incinérateur.

+ D'INFOS SUR http://www.60bag.com/

"Le marketing et la communication ne cessent d’évoluer. Se distinguer de ses concurrents ne semble pas être une tâche si aisée en cette période de contexte économique difficile.

Acquerir une visibilité mondiale est un travail de longue haleine et il faut constatement se renouveller et innover pour marquer les esprits.C’est pourquoi il faut aller toujours plus loin, sur des supports toujours plus originaux, pour vous distinguer de la concurrence et toucher de nouveaux clients.
C’est dans cette optique que va être lancée une opération sans précédent, un défi unique : Tatouer intégralement un homme de publicité."

D'après le site http://www.movinpub.com :

Plus de 80% de la population apprécie la voiture en tant que support publicitaire

Entre 3.100 et 7.100 contacts visuels par jour et par véhicule

Des conducteurs correspondant à vos problématiques

Plus de 37% de pénétration mémorielle

Un taux de Marketing Viral dépassant les 20%

Un homme-sandwich est une personne dont l'activité consiste à circuler à pied dans les rues en portant deux placards de publicité, un devant et l'autre sur le dos, reliés par des sangles sur les épaules.

Remarque: en 2008, les autorités publiques de Madrid interdisent la circulation des hommes-sandwich dans la ville car cette pratique leur parait porter atteinte « à la dignité de la personne »